role
UX/UI Designer
Date
Mar. 2018 - Dec. 2020
LOCATION
Porto, Portugal
Jumia stands as the largest marketplace, logistics service, and payment platform across Africa. During my tenure, I played a pivotal role in the redesign of the company's e-commerce website and app. I embarked on the task of enhancing Jumia’s online ordering process to ensure it seamlessly integrated with its digital ecosystem, offering a more engaging and unified experience. I had the chance to align the digital experience with Jumia's brand values, cater to specific user requirements, and elevate a generic ordering template into an engaging solution that resonates with both loyal customers and newcomers. This involved close collaboration with stakeholders, product owners, and developers.
Highlighted Projects
Jumia e-commerce website
Jumia’s e-commerce platform is active across 11 countries in the African continent. It consists of a marketplace connecting thousands of sellers to millions of consumers, with integrated logistics and digital payment services. I took part in the platform’s redesign project, covering the online ordering experience to make it more seamless, engaging, and cohesive within their digital ecosystem.
VISUAL DESIGN / UI/UX / WEB DESIGN / DESIGN SYSTEM
Jumia app
The Jumia app reflected the main website’s redesign. I contributed by improving the menu architecture, optimizing the path to purchase flow, and designing a holistic order-ahead experience that keeps the core of Africa's largest online shopping store.